NEW PRODUCT LAUNCHING: PROFIT, COMPETENCE AND PATENTS

FCO. JAVIER SÁNCHEZ ALEJO; PABLO SOLANA PEREZ; JORGE MALDONADO ALONSO; JOSE MARIA LOPEZ MARTINEZ

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NEW PRODUCT LAUNCHING: PROFIT, COMPETENCE AND PATENTS

SEPTEMBER 2008 - Volume: 83 - Pages: 351-360

DOI:

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Authors:

FCO. JAVIER SÁNCHEZ ALEJO - PABLO SOLANA PEREZ - JORGE MALDONADO ALONSO - JOSE MARIA LOPEZ MARTINEZ

Disciplines:

Economics of technological change (INNOVACION TECNOLOGICA )

Downloads: 547

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Received Date : 22 April 2008

Reviewing Date : 11 June 2008

Key words:: Patente, Innovación Industrial, Nuevo producto, Patent, Industrial in- novation, New product.
Article type:: ARTICULO DE INVESTIGACION / RESEARCH ARTICLE
Section:: VARIOUS

ABSTRACT
The commercial launching of new products is a complex process that plays a key role in the performance of most companies. A patent can guarantee that a company enjoys enough commercial monopoly so as to have a good return on investment. Howev- er, this can only be achieved if the patent is a strong patent. This paper presents some technical considera- tions about the strength of patents and suggests some strategies to im- prove it, thereby ensuring an effective protection of the product.
Key words: Patent, Industrial in- novation, New product.

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