AS THE CUSTOMER CAN PROMOTE AN AGILE INNOVATION

BASSAM BOUHRIR; CARMEN HARO DOMINGUEZ; MARIA TERESA ORTEGA EGEA

doi:https://doi.org/10.6036/8069

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AS THE CUSTOMER CAN PROMOTE AN AGILE INNOVATION

NOVEMBER 2016 - Volume: 91 - Pages: 604

DOI:

https://doi.org/10.6036/8069

Authors:

BASSAM BOUHRIR -

CARMEN HARO DOMINGUEZ

- MARIA TERESA ORTEGA EGEA

Disciplines:

Organization and management of enterprises (DISEÑO Y DESARROLLO DE PRODUCTO/SERVICIO )

Downloads: 162

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Key words:: Participación del cliente, co-desarrollo, agilidad innovadora, innovación en servicios, confianza, innovación en procesos, customer participation, co-development, service innovation, process innovation, mutual trust
Article type:: NOTA TECNICA / TECHNICAL NOTE
Section:: COLLABORATIONS

Traditionally, the process of development of new products or services has been the task of the company. This collects the information needed for the innovation through market research, interviews and other tools. The client intervenes at the end of the process to make a test of the prototype before marketing. This traditional process is usually expensive, requires time and interactions due to the needs of the client are complex, subtle and are in continuous development.

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