DYNA JOURNAL ENGINEERING

Key words:

inteligencia artificial, preferencias del usuario, diseño de producto, artificial intelligence, user preferences, product design

Article type:

ARTICULO DE INVESTIGACION / RESEARCH ARTICLE

Section:

VARIOUS

ABSTRACT
When a user emits judgments on his preferences with respect to a certain product, he is carrying out a decision process conditioned by multiple factors. lf the emitted judgment is based on the user perception, a relation between the product attributes and the emitted judgment must exists. However, this relation is difficult to obtain due to its complexity and to its diffuse character. In this work a neural network based model is proposed relating product attributes and user perception. This model is a tool for the designer who can know the user opinion about the product in early design phase. The results obtained in their practical application are exposed.
Key words: artificial intelligence, user preferences, product design.