REVISTA DYNA MANAGEMENT

Key words:

Cartón, Punto de Venta, Modelo Integral de Diseño de Nuevos productos, Evaluación estructural, Cardboard, Point of Purchase, Integral Model of Design New Products, extensometry, useful life.

Article type:

ARTICULO DE INVESTIGACION / RESEARCH ARTICLE

Section:

RESEARCH ARTICLES

Abstract
This research work presents the study of the useful life of a cardboard Point of Purchase commercially known as POP. The proposed POP, is used as a tool of marketing to distribute, store and sell 700 tetrapack ™ packages of one liter per unit. The Integral Model of New Products (MIDNP) in its Phase II was used in this study to create a prototype and includes industrial design, failure analysis, Finite Element Analysis (FEM) and experimental evaluation with electrical extensometry measurements. It considers also the redesign and modifications of the manufacturing process. In the experiment, the prototype was subjected to a maximum load during 4500 hours in order to identify its mechanical behavior. The importance of this evaluation can be seen in the case when a POP is not in good physical condition, the marketing process is interrupted even before the presence of mechanical failures. Its useful life is then reduced because the visual effect does not stimulate the intention of purchase of the customer. An improvement of 25% was obtained as a result of the application of the MIDNP in comparison with other traditional designs presented in this study, no visual deformations were observed before 2500 hours of the experiment. The implementation of tools, which are common in structural mechanics, has demonstrated that no visible deformations were observed in the prototype but not after 2500 hours of duration of the experiment.

Keywords: Cardboard, Point of Purchase, Integral Model of Design New Products, extensometry, useful life.