WHAT IS DYNA?
Founded in 1926, the engineering magazine DYNA is the most influential and prestigious in Spain, as has been recognized by Thomson-Reuters. Besides is the Official Organ of Science and Technology of the Federation of Industrial Engineers of Spain (FAIIE).
Considered to review technical and scientific disclosure, has over nine annual editions of 90 pages, a variety of topics ranging from the purely technical aspects until now, industrial organization, sustainable development, corporate responsibility, illness professional innovation.
WHAT IS THE SCOPE AND PRESTIGE?
99% of print distribution of DYNA is done in Spain and the remainder in Europe and Latin America.
DYNA arrives monthly in print to about 17,055 subscribers of Industrial Engineers Associations, organizations and institutions in Spain, most people with key positions in companies, universities and research centers.
And in digital format through the website www.revistadyna.com, the magazine receives about 30,000 hits per month (Google Analytics). To these must be added 30,000 views impacts associated with the websites and technical databases in science we are included.
As just mentioned, our scope goes beyond its physical distribution, as its dissemination through Internet is reinforced by the reputation of the world DYNA technical-scientific and therefore its inclusion on the Web servers of those entities. This prestige and dissemination are supported by their incorporation in the best indexes and directories international scientific reference:
- Science Citation Index Expanded - Thomson Reuters (Impact Factor: 0.062 - JCR 2009).
- Scopus (Elsevier Group)
- Pascal - National Center for Scientific Research (CNRS)
- Ulrich `s Periodicals Directory - Elsevier Group.
- IcyT - Consejo Superior de Investigaciones Científicas (CSIC).
- RECyT - Spanish Foundation for Science and Technology (FECYT)
- Inspection - The Institution of Engineering and Technology.
- Fuente Academica Premier - EBSCO Publishing.
- Technology Research - ProQuest.
- Georef - American Geological Institute
- Latindex - a system for scientific journals in Latin America, Caribbean, Spain and Portugal.
- Compludoc - Universidad Complutense de Madrid.
- Dialnet - University of La Rioja.
- Sumaris - Consortium of Academic Libraries of Catalonia.
The recent incorporation to the prestigious directory SCIE Thomson Scientific, places our publication in the magazine group's most prestigious multidisciplinary engineering and influential in the world and as the only in Spanish in this group.
WHAT DO YOU GET WITH A SUBSCRIPTION TO DYNA?
Subscribers receive at home our magazine 9 issues per year and with it a number of value added services such as:
- Using your username and password through the website www.revistadyna.com have access to the archive of articles published in acrobat reader format DYNA. A search engine like Google can search (by keyword, title, author, date, ...) in the database of published articles.
- Contact with colleagues in the community of subscribers through newsgroups, surveys, letters to the editor ...
- Keeping trained and informed on the latest developments and news in engineering.
WHO READS DYNA?
DYNA readers are mostly Industrial Engineer, of which 88% are working professionals, 64% develop their professional activity within the private sector, 19% in administration and 5% in teaching.
DYNA subscribers, for their professional qualifications, have mostly a high level of decision within the organizations where they work and their purchasing power is medium-high heat. Their average age is 43 years.
WHERE IS IT READ?
Faced with many other publications of professional content, DYNA is a publication received mainly in the homes of the members, since it belongs to a group of professionals with strong corporate identity.
Madrid and Basque Country are the main places of distribution, with 17% and 28% respectively. Asturias, Andalusia, Galicia and Catalonia are next with percentages ranging from 10% to 5% in the latter.
The print distribution of DYNA is audited annually by the Circulation Audit Bureau (OJD). This organization certified a useful average circulation in 2008 of 17,055 copies per issue.
The scope of DYNA is not limited to readers of the magazine. Admission to the databases described in the first paragraph of this document, greatly improves the impact factor of publication by dissemination via the Internet. Although you can access our products from anywhere in the world via the World Wide Web, their attachment to the various databases mentioned makes it especially accessible to different communities:
- Science Citation Index, typically for Universities and Research Centers
- Pascal, for Francophone countries of influence.
- Fuente Academica Premier, USA, Canada, Europe and Oceania
- Inspec, for UK
- Etc.
WHAT KIND OF CONTENTS PUBLICS?
DYNA is a technical publication whose contents provide technology training to complement their readers, reporting on the state of the art "of the wide range of engineering disciplines and all those social and current issues that may be related to professional activity developed by partners.
Over 60% of its contents (54 pages per issue) as technical and scientific articles are original and unpublished. That is, items that bring something new to what is already published in other journals, newspapers, conference proceedings, Internet, ...
Within nine editions published annually DYNA, some of them are monographs relating to some topic of interest to the professional group of engineers.
The remaining issues are generic, in which they discussed various subjects. Moreover, the wording of DYNA is open to the participation of companies and professionals interested in contributing content (not advertising, but if signed). This is a prestigious way to publicize a brand or a professional firm to face the group of Industrial Engineers.
IS IT A GOOD ADVERTISING MEDIUM?
Due to the limitation imposed by the international requirements for technical and professional journals, advertising saturation in DYNA is minimal, not exceeding 10% per issue. This support makes it a "clean" where advertising is appropriate in context.
Print Magazine (print ad): cost impact of approximately € 0.08.
Digital Magazine (web banner): Approximate CPM = 0.02 € / print
As already mentioned, the quality and seriousness of DYNA has been recognized by the most prestigious international entities: Thomson Reuters, Fecyt, CSIC, .... and consequently has made the media into a support "true" in their content.
WHY WRITING IN DYNA?
The publication of an article in DYNA, grants authors and their organizations the mark that the idea presented in his work is original, innovative and has been reviewed by experts.
One of the common metrics to assess performance of pure and applied research that is conducted at universities and technology centers, is the publication of articles in magazines, whose prestige has been recognized internationally.
DYNA warrants this level of quality in terms of their inclusion in the directories and databases of the most important and restrictive scientific publishing.
Also, its robust internal process of "peer review" (Peer review), is established as an effective point of quality control of its contents, because prior to publication, you must receive a majority favorable report from the experts who have reviewed it (2 at least).